List of Courses offered in 1st, 2nd, 3rd, 4th, 5th & 6th Semesters
Every hour of credit consists of 30 hours of contact and study
Syllabi per Semester
SEMESTER - I FYBMM
Code |
Course Title |
L/W |
Credits |
A.SPC.1.01 |
Special Course: Environmental Studies |
3 |
3 |
A.BMM.1.01 |
Effective Communication Skills – I |
4 |
3 |
A. BMM.1.02 |
Fundamentals of Mass Communication |
4 |
3 |
A. BMM.1.03 |
Introduction to Economics |
4 |
3 |
A. BMM.1.04 |
Introduction to Sociology |
4 |
3 |
A. BMM.1.05 |
Introduction to Literature |
4 |
3 |
A. BMM.1.06 |
Computer Graphics |
4 |
3 |
TOTAL |
27 |
21 |
SEMESTER - II FYBMM
Code |
Course Title |
L/W |
Credits |
A.SPC.2.01 |
Special Course: Giving Voice to Values |
3 |
3 |
A.BMM.2.01 |
Effective Communication & Translation Skills - II |
4 |
3 |
A. BMM.2.02 |
Introduction to Media Ethics |
4 |
3 |
A. BMM.2.03 |
Media Psychology |
4 |
3 |
A. BMM.2.04 |
History of Ideas |
4 |
3 |
A. BMM.2.05 |
Introduction to Economics – II |
4 |
3 |
A. BMM.2.06 |
Introduction to Photography |
4 |
3 |
TOTAL |
27 |
21 |
SEMESTER - III SYBMM
Code |
Course Title |
L/W |
Credits |
A.SPC.3.01 |
Special Course: Human Rights |
3 |
3 |
A.BMM.3.01 |
Introduction to Creative Writing |
4 |
3 |
A. BMM.3.02 |
Cultural Studies |
4 |
4 |
A. BMM.3.03 |
Introduction to Advertising |
4 |
3 |
A. BMM.3.04 |
Introduction to Management Principle & Organisational Behaviour |
4 |
4 |
A. BMM.3.05 |
Introduction to Journalism |
4 |
3 |
A. BMM.3.06 |
Introduction to Audio and Video Production |
4 |
4 |
TOTAL |
27 |
24 |
SEMESTER - IV SYBMM
Code |
Course Title |
L/W |
Credits |
A.SPC.4.01 |
Cross Faculty Courses: |
3 |
3 |
GA |
Garden Art (Botany) |
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ID |
Infectious Diseases : Staying Ahead (Microbiology) |
||
P1 |
Astronomy, Physics and its impact on the World (Physics) |
||
DS |
Descriptive Statistics (Statistics) |
||
WB |
Web Designing (IT) |
||
SLA |
Secret lives of Animals (Zoology) |
||
CIC |
Chemistry in Context: Applying Chemistry to Society (Chemistry) |
||
A.BMM.4.01 |
Radio & Television |
4 |
3 |
A. BMM.4.02 |
Introduction to Photography |
4 |
4 |
A. BMM.4.03 |
Theory of Media |
4 |
3 |
A. BMM.4.04 |
Mass Media Research |
4 |
4 |
A. BMM.4.05 |
Introduction to Marketing |
4 |
3 |
A. BMM.4.06 |
Film Reading & Appreciation |
4 |
4 |
TOTAL |
27 |
24 |
SEMESTER - V TYBMM (ADVERTISING)
Code |
Course Title |
L/W |
Credits |
A.BMM.5.01 |
Advertising for International Markets & Contemporary Society |
4 |
5 |
A. BMM.5.02 |
Copywriting |
4 |
4 |
A. BMM.5.03 |
Consumer Behaviour |
4 |
5 |
A. BMM.5.04 |
Media Planning and Buying |
4 |
4 |
A. BMM.5.05 |
Brand Building |
4 |
5 |
A. BMM.5.06 |
Advertising Design |
4 |
5 |
TOTAL |
24 |
28 |
SEMESTER - VI TYBMM (ADVERTISING)
Code |
Course Title |
L/W |
Credits |
A.BMM.6.01 |
Advertising & Market Research |
4 |
5 |
A. BMM.6.02 |
Legal Environment & Advertising Ethics |
4 |
4 |
A. BMM.6.03 |
Financial Management |
4 |
5 |
A. BMM.6.04 |
Introduction to Public Relations |
4 |
5 |
A. BMM.6.05 |
Introduction to Integrated Marketing Communications |
4 |
4 |
A. BMM.6.06 |
Contemporary Issues |
4 |
5 |
TOTAL |
24 |
28 |
SEMESTER - V TYBMM (JOURNALISM)
Code |
Course Title |
L/W |
Credits |
A. BMM.5.07 |
Reporting |
4 |
5 |
A. BMM.5.08 |
Editing |
4 |
4 |
A. BMM.5.09 |
Feature & Opinion |
4 |
5 |
A. BMM.5.10 |
Journalism & Public Opinion |
4 |
4 |
A. BMM.5.11 |
Indian Regional Journalism |
4 |
5 |
A. BMM.5.12 |
Newspaper-Magazine Making |
4 |
5 |
TOTAL |
24 |
28 |
SEMESTER - VI TYBMM (JOURNALISM)
Code |
Course Title |
L/W |
Credits |
A.BMM.6.07 |
Press Laws and Ethics |
4 |
5 |
A. BMM.6.08 |
Broadcast Journalism |
4 |
4 |
A. BMM.6.09 |
Print Journalism |
4 |
5 |
A. BMM.6.10 |
Digital Media |
4 |
4 |
A. BMM.6.04 |
Introduction to Public Relations |
4 |
5 |
A. BMM.6.06 |
Contemporary Issues |
4 |
5 |
TOTAL |
24 |
28 |
Summary of Mass Media Courses
Note: One Credit consists of 30 hours of contact and self-study.
F.Y.B.M.M. PER SEMESTER |
||||||||
Subjects |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
Total |
L / W |
3 |
4 |
4 |
4 |
4 |
4 |
4 |
27 |
Credits |
3 |
3 |
3 |
3 |
3 |
3 |
3 |
21 |
S.Y.B.M.M. PER SEMESTER |
||||||||
Subjects |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
Total |
L / W |
3 |
4 |
4 |
4 |
4 |
4 |
4 |
27 |
Credits |
3 |
4 |
3 |
4 |
3 |
4 |
3 |
24 |
T.Y.B.M.M. PER SEMESTER |
|||||||
Subjects |
1 |
2 |
3 |
4 |
5 |
6 |
Total |
L / W |
4 |
4 |
4 |
4 |
4 |
4 |
24 |
Credits |
5 |
4 |
5 |
5 |
4 |
5 |
28 |