List of Courses offered in 1st, 2nd, 3rd, 4th, 5th & 6th Semesters

Every hour of credit consists of 30 hours of contact and study

 

Syllabi per Semester              

SEMESTER - I        FYBMM

Code

Course Title

L/W

Credits

A.SPC.1.01

Special Course: Environmental Studies

3

3

A.BMM.1.01

Effective Communication Skills – I

4

3

A. BMM.1.02

Fundamentals of Mass Communication

4

3

A. BMM.1.03

Introduction to Economics

4

3

A. BMM.1.04

Introduction to Sociology

4

3

A. BMM.1.05

Introduction to Literature

4

3

A. BMM.1.06

Computer Graphics

4

3

TOTAL

27

21

 

SEMESTER - II        FYBMM

Code

Course Title

L/W

Credits

A.SPC.2.01

Special Course: Giving Voice to Values

3

3

A.BMM.2.01

Effective Communication & Translation Skills - II

4

3

A. BMM.2.02

Introduction to Media Ethics

4

3

A. BMM.2.03

Media Psychology

4

3

A. BMM.2.04

History of Ideas

4

3

A. BMM.2.05

Introduction to Economics – II

4

3

A. BMM.2.06

Introduction to Photography

4

3

TOTAL

27

21

 

SEMESTER - III        SYBMM

Code

Course Title

L/W

Credits

A.SPC.3.01

Special Course: Human Rights

3

3

A.BMM.3.01

Introduction to Creative Writing

4

3

A. BMM.3.02

Cultural Studies

4

4

A. BMM.3.03

Introduction to Advertising

4

3

A. BMM.3.04

Introduction to Management Principle & Organisational Behaviour

4

4

A. BMM.3.05

Introduction to Journalism

4

3

A. BMM.3.06

Introduction to Audio and Video Production

4

4

TOTAL

27

24

SEMESTER - IV       SYBMM

Code

Course Title

L/W

Credits

A.SPC.4.01

Cross Faculty Courses:

3

3

GA

Garden Art (Botany)

ID

Infectious Diseases : Staying Ahead (Microbiology)

P1

Astronomy, Physics and its impact on the World (Physics)

DS

Descriptive Statistics (Statistics)

WB

Web Designing (IT)

SLA

Secret lives of Animals (Zoology)

CIC

Chemistry in Context: Applying Chemistry to Society (Chemistry)

A.BMM.4.01

Radio & Television

4

3

A. BMM.4.02

Introduction to Photography

4

4

A. BMM.4.03

Theory of Media

4

3

A. BMM.4.04

Mass Media Research

4

4

A. BMM.4.05

Introduction to Marketing

4

3

A. BMM.4.06

Film Reading & Appreciation

4

4

TOTAL

27

24

 

 

SEMESTER - V       TYBMM (ADVERTISING)

Code

Course Title

L/W

Credits

A.BMM.5.01

Advertising for International Markets & Contemporary Society

4

5

A. BMM.5.02

Copywriting

4

4

A. BMM.5.03

Consumer Behaviour

4

5

A. BMM.5.04

Media Planning and Buying

4

4

A. BMM.5.05

Brand Building

4

5

A. BMM.5.06

Advertising Design

4

5

TOTAL

24

28

   

SEMESTER - VI     TYBMM (ADVERTISING)

Code

Course Title

L/W

Credits

A.BMM.6.01

Advertising & Market Research

4

5

A. BMM.6.02

Legal Environment & Advertising Ethics

4

4

A. BMM.6.03

Financial Management

4

5

A. BMM.6.04

Introduction to Public Relations

4

5

A. BMM.6.05

Introduction to Integrated Marketing Communications

4

4

A. BMM.6.06

Contemporary Issues

4

5

TOTAL

24

28

 

SEMESTER - V       TYBMM (JOURNALISM)

Code

Course Title

L/W

Credits

A. BMM.5.07

Reporting

4

5

A. BMM.5.08

Editing

4

4

A. BMM.5.09

Feature & Opinion

4

5

A. BMM.5.10

Journalism & Public Opinion

4

4

A. BMM.5.11

Indian Regional Journalism

4

5

A. BMM.5.12

Newspaper-Magazine Making

4

5

TOTAL

24

28

 

 SEMESTER - VI      TYBMM (JOURNALISM)

Code

Course Title

L/W

Credits

A.BMM.6.07

Press Laws and Ethics

4

5

A. BMM.6.08

Broadcast Journalism

4

4

A. BMM.6.09

Print Journalism

4

5

A. BMM.6.10

Digital Media

4

4

A. BMM.6.04

Introduction to Public Relations

4

5

A. BMM.6.06

Contemporary Issues

4

5

TOTAL

24

28

 

 

Summary of Mass Media Courses

Note: One Credit consists of 30 hours of contact and self-study.

F.Y.B.M.M. PER SEMESTER

Subjects

1

2

3

4

5

6

7

Total

L / W

3

4

4

4

4

4

4

27

Credits

3

3

3

3

3

3

3

21

 

S.Y.B.M.M. PER SEMESTER

Subjects

1

2

3

4

5

6

7

Total

L / W

3

4

4

4

4

4

4

27

Credits

3

4

3

4

3

4

3

24

 

T.Y.B.M.M. PER SEMESTER

Subjects

1

2

3

4

5

6

Total

L / W

4

4

4

4

4

4

24

Credits

5

4

5

5

4

5

28

Additional information