List of Courses

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List of Courses offered in 1st, 2nd, 3rd, 4th, 5th & 6th Semesters

Every hour of credit consists of 30 hours of contact and study

Syllabi per Semester

SEMESTER - I FYBMM

Code	Course Title	L/W	Credits
A.SPC.1.01	Special Course: Environmental Studies	3	3
A.BMM.1.01	Effective Communication Skills – I	4	3
A. BMM.1.02	Fundamentals of Mass Communication	4	3
A. BMM.1.03	Introduction to Economics	4	3
A. BMM.1.04	Introduction to Sociology	4	3
A. BMM.1.05	Introduction to Literature	4	3
A. BMM.1.06	Computer Graphics	4	3
TOTAL		27	21

SEMESTER - II FYBMM

Code	Course Title	L/W	Credits
A.SPC.2.01	Special Course: Giving Voice to Values	3	3
A.BMM.2.01	Effective Communication & Translation Skills - II	4	3
A. BMM.2.02	Introduction to Media Ethics	4	3
A. BMM.2.03	Media Psychology	4	3
A. BMM.2.04	History of Ideas	4	3
A. BMM.2.05	Introduction to Economics – II	4	3
A. BMM.2.06	Introduction to Photography	4	3
TOTAL		27	21

SEMESTER - III SYBMM

Code	Course Title	L/W	Credits
A.SPC.3.01	Special Course: Human Rights	3	3
A.BMM.3.01	Introduction to Creative Writing	4	3
A. BMM.3.02	Cultural Studies	4	4
A. BMM.3.03	Introduction to Advertising	4	3
A. BMM.3.04	Introduction to Management Principle & Organisational Behaviour	4	4
A. BMM.3.05	Introduction to Journalism	4	3
A. BMM.3.06	Introduction to Audio and Video Production	4	4
TOTAL		27	24

SEMESTER - IV SYBMM

Code	Course Title	L/W	Credits
A.SPC.4.01	Cross Faculty Courses:	3	3
GA	Garden Art (Botany)
ID	Infectious Diseases : Staying Ahead (Microbiology)
P1	Astronomy, Physics and its impact on the World (Physics)
DS	Descriptive Statistics (Statistics)
WB	Web Designing (IT)
SLA	Secret lives of Animals (Zoology)
CIC	Chemistry in Context: Applying Chemistry to Society (Chemistry)
A.BMM.4.01	Radio & Television	4	3
A. BMM.4.02	Introduction to Photography	4	4
A. BMM.4.03	Theory of Media	4	3
A. BMM.4.04	Mass Media Research	4	4
A. BMM.4.05	Introduction to Marketing	4	3
A. BMM.4.06	Film Reading & Appreciation	4	4
TOTAL		27	24

SEMESTER - V TYBMM (ADVERTISING)

Code	Course Title	L/W	Credits
A.BMM.5.01	Advertising for International Markets & Contemporary Society	4	5
A. BMM.5.02	Copywriting	4	4
A. BMM.5.03	Consumer Behaviour	4	5
A. BMM.5.04	Media Planning and Buying	4	4
A. BMM.5.05	Brand Building	4	5
A. BMM.5.06	Advertising Design	4	5
TOTAL		24	28

SEMESTER - VI TYBMM (ADVERTISING)

Code	Course Title	L/W	Credits
A.BMM.6.01	Advertising & Market Research	4	5
A. BMM.6.02	Legal Environment & Advertising Ethics	4	4
A. BMM.6.03	Financial Management	4	5
A. BMM.6.04	Introduction to Public Relations	4	5
A. BMM.6.05	Introduction to Integrated Marketing Communications	4	4
A. BMM.6.06	Contemporary Issues	4	5
TOTAL		24	28

SEMESTER - V TYBMM (JOURNALISM)

SEMESTER - VI TYBMM (JOURNALISM)

Code	Course Title	L/W	Credits
A.BMM.6.07	Press Laws and Ethics	4	5
A. BMM.6.08	Broadcast Journalism	4	4
A. BMM.6.09	Print Journalism	4	5
A. BMM.6.10	Digital Media	4	4
A. BMM.6.04	Introduction to Public Relations	4	5
A. BMM.6.06	Contemporary Issues	4	5
TOTAL		24	28

Summary of Mass Media Courses

Note: One Credit consists of 30 hours of contact and self-study.

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